Simple and effective sales method
Many people consider that “selling is an art”, since a good sales technique is the springboard that allows to grow a business. To achieve this you need to capture as many people as possible, reach their needs or emotions, and help them. These are the most effective sales methods .
The first impression
Whether through social media, face-to-face or through
conferences, the first impression can never be changed. So it is important:
• Write a
good introduction, or take care of the main image of the website.
• Worry
about getting to know your potential customer, avoiding showing your products
or services in the first place.
• Give an
appropriate image in terms of clothing and physical appearance.
• Use
appropriate verbal and body language.
• Connect
with clients from the beginning of the presentation, making them feel that you
genuinely care about them.
• Ask
questions that help you understand the current situation of your client, be it:
disinterest in the product or service, lack of money, lack of time, etc.
• Avoid
filling them with information so suddenly; let them be curious so they can ask
questions or make comments.
• Technology
is very important, through the website, keep the publications active; They can
tell that you will be available to them.
• Optimism is
contagious, so never lose it.
• Sell
benefits, not products; offers solutions to your problems.
• Provides
payment options.
• Make a
sale closing with the certainty that they will buy you, and if not, offer to
return.
The sales methods can be summarized in 4 words that you must take to action
• Attention:
capture customer needs.
• Interest:
give you the solution you need thanks to the product or service you offer.
• I wish:
to encourage the need for your product or service.
• Action:
promote the action of buying in the customer.
Things you should NOT do in the middle of a sale
• You can't
read minds, so don't jump to conclusions that no one has told you. Better, ask
questions and let them express themselves.
• Never be
negative because you will transmit it to the other person and you will not
close the sale.
• Do not
argue with your buyer, even if you are right. Be gentle and empathetic.
• Do not
pretend to know answers to something that you have not been told.
Sales methods
SNAP method
It focuses on the way of thinking that the client may have.
If the seller can understand it, he can earn your trust; and you will have the
same priorities and goals as your future buyer.
You can add to the conversation some experience, or
productive practice that the product has and the "why" you should buy
it; in this way they are motivated to act.
AICDC method
This is another of the sales techniques that has been most
successful in the world market. His name are acronyms that mean: Attention,
Interest, Conviction, Desire and Closing.
This technique is recommended to use in the event of a
second meeting, the first being not so convincing. It is a more frank, direct
method; You do not usually hesitate with the person, because they are not
usually a potential customer.
All customers should be treated as if they were business
partners; and if they do not want to participate, it is usually better to allow
a reasonable time to try to knock on the door again later.
If you follow these easy tips, you will not only get sales,
but also potential customers who will recommend you to others and will be
following your business faithfully .
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